Legal
Privacy Policy.
Effective July 11, 2026
This policy explains how ClearValue Banking handles information on this site and through our contact inbox. We are an independent education and comparison publisher — not a bank, credit union, or lender — so we collect far less than a financial institution does, and we say plainly what we do collect and why.
1. Who we are and scope
ClearValue Banking (“ClearValue Banking,” “we,” “our,” “us”) is an independent education and comparison publisher covering personal banking — high-yield savings, checking, CDs, and money-market accounts. We are a brand published under ClearValue Money, our corporate parent. We are not a bank, credit union, lender, or FDIC/NCUA-insured institution, and we do not open accounts, hold deposits, take applications, or make approval decisions. Any account is opened with, and held by, the partner bank.
This Privacy Policy covers information handled through the ClearValue Banking site at clearvaluebanking.com and the contact inbox at hello@clearvaluebanking.com. When you click through to a partner bank or provider, or to another ClearValue brand site, that company operates under its own privacy policy for the information it handles; when you visit it, that policy governs.
Our site is intended for U.S.-based adults. We do not knowingly collect information from anyone under 18.
2. Information we collect
Because we are a publisher rather than a bank, we do not collect account applications, Social Security numbers, bank or card account numbers, income documentation, or underwriting data on this site. We collect:
- Identifiers you provide — such as your name and email address when you write to us at our contact inbox or ask a question.
- Internet and device activity — browser type, device identifiers, pages viewed, referring URL, session duration, approximate geolocation derived from IP address, and information collected through cookies and similar technologies.
- Affiliate and referral activity — when you click a link to a partner bank or provider, we and our attribution partners may record that a click or referral originated from our site (for example, through a click identifier), so a partner can credit the introduction. This does not include the details of any account you go on to open with the provider.
- Communications — the content of emails or messages you send us and your communication preferences.
- Inferences — aggregate signals about which pages are read and how our content performs.
3. Sources of information
- You directly, when you contact us or submit an inquiry.
- Cookies and analytics providers operating on our site.
- Affiliate and referral-attribution providers, when you click through to a partner.
- Our email routing and infrastructure providers, when you write to our inbox.
4. How we use your information
- Operate, maintain, secure, and improve the site.
- Measure how our content performs and which comparisons are useful.
- Attribute referrals to partners so an introduction can be credited.
- Respond to your questions and requests.
- Detect, prevent, and respond to fraud, abuse, or security incidents.
- Comply with legal obligations and enforce our terms.
- Aggregate or de-identify information for analytics and research.
We do not use your information to run behavioral advertising, and we do not build advertising profiles about you.
5. How we share your information
- Service providers — vendors that host our infrastructure, route our email, deliver analytics, and provide referral attribution, bound by contractual confidentiality and security obligations.
- Partner banks and providers — when you choose to click through to a partner, limited referral-attribution information (such as that a click came from our site) may be shared so the introduction can be credited. We do not send your account details, because we never collect them.
- Our corporate parent and affiliates — ClearValue Money and members of the ClearValue family, under confidentiality protections consistent with this policy.
- Professional advisors — our attorneys, accountants, and auditors, under duty-of-confidentiality protections.
- Government authorities and other parties — when required by law, subpoena, or legal process, or to protect our rights, property, or safety, or those of others.
- An acquirer or successor — in connection with a merger, acquisition, financing, sale of assets, or similar transaction.
We do not sell your personal information for monetary value, and we do not share it for cross-context behavioral advertising. See Section 9 for how to exercise your opt-out right in any event.
6. Cookies and analytics
We use cookies and local storage to operate the site, remember preferences, measure usage with analytics, and attribute referrals. We do not run behavioral advertising and do not place advertising or cross-context targeting cookies on this site. For details on the categories of cookies we use and how to control them, see our Cookie Policy.
7. Global Privacy Control
We honor the Global Privacy Control (GPC) as a valid opt-out signal. If your browser or a browser extension sends a GPC signal, we treat it as a request to opt out of any “sale” or “sharing” of personal information, as those terms are defined under the California Consumer Privacy Act (CCPA/CPRA) and similar state laws, for the browser or device that sends it. Because a GPC signal is tied to a browser rather than to a person, we may not be able to link it to any account you have with us.
8. Your state privacy rights
Depending on where you reside, comprehensive state privacy laws may give you the following rights with respect to your personal information:
| Right | What it means |
|---|---|
| Know / access | Learn what personal information we collect and get a copy of it. |
| Delete | Ask us to delete personal information we have collected, subject to legal exceptions. |
| Correct | Ask us to fix inaccurate personal information. |
| Portability | Receive a copy of certain information in a portable format, where applicable. |
| Opt out of sale / sharing | Opt out of the “sale” or “sharing” of personal information for cross-context behavioral advertising. |
| Appeal | Appeal a denial of a privacy request, where your state’s law provides this right. |
| Non-discrimination | We will not deny you service or treat you differently for exercising your privacy rights. |
These rights, and their exact scope, depend on your state of residence and applicable law, including the privacy statutes of:
- California (CCPA/CPRA)
- Virginia (CDPA)
- Colorado (CPA)
- Connecticut (CTDPA)
- Utah (UCPA)
- Texas (TDPSA)
- Oregon (OCPA)
- Montana (MCDPA)
- Delaware (DPDPA)
- Iowa (ICDPA)
- Tennessee (TIPA)
- Indiana (CDPA)
- Florida (FDBR)
- New Jersey (DPA)
- New Hampshire (SB 255)
- Minnesota (CDPA)
- Maryland (MODPA)
- Rhode Island (DTPPA)
- Kentucky (CPA)
- Nebraska (DPA)
To exercise these rights, email hello@clearvaluebanking.com with the subject line “Privacy Rights Request” and a description of the right you are exercising. We will verify your identity before responding. You may use an authorized agent to submit a request on your behalf, subject to verification.
9. Do Not Sell or Share My Personal Information
We do not sell your personal information for money, and we do not share it for cross-context behavioral advertising. To the extent any data flow on this site could be treated as a “sale” or “sharing” under the CCPA/CPRA and similar state laws, you have the right to opt out. You can exercise it either by sending a Global Privacy Control signal (see Section 7) or by emailing hello@clearvaluebanking.com with the subject line “Do Not Sell or Share” and the email address you use with our site. We will verify your request before responding.
10. Data retention
We retain personal information only for as long as reasonably necessary to operate the site, respond to and document your inquiries, comply with our legal, tax, and recordkeeping obligations, resolve disputes, and enforce our agreements. Internet and device activity is typically retained for up to 24 months. When information is no longer needed, we securely delete or de-identify it.
11. Information security
We maintain administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, alteration, disclosure, or destruction. No method of transmission over the Internet or electronic storage is fully secure, and we cannot guarantee absolute security.
12. Children’s privacy
Our site is intended for adults. We do not knowingly collect personal information from children under 18. If you believe a child has provided personal information to us, please contact us and we will delete it.
13. Partner and third-party links
Our site links to partner banks and providers, to the ClearValue Money parent and other ClearValue brand sites, and to third-party sites we do not operate. This Privacy Policy does not apply to those sites. When you visit a partner bank, a ClearValue brand site, or any other third party, that company’s own privacy policy governs the information you provide there — including anything you enter when opening an account. We encourage you to review the privacy practices of any site before sharing personal information.
14. International users
Our site is operated in the United States and intended for U.S. residents. If you access it from outside the United States, your information will be processed in the United States, where data-protection laws may differ from those in your jurisdiction.
15. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. We will post the updated policy on this page and update the “Effective” date above. Your continued use of the site after changes become effective constitutes acceptance of the updated policy.
16. Contact us
If you have questions about this Privacy Policy or wish to exercise any of your rights, contact us at:
ClearValue Banking
Privacy Office
hello@clearvaluebanking.com
